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Amex Platinum Charge retention offer

SSV

TF Pioneer
Contributor
VIP Lounge
Yes very wierd that Amex is not interested in retaining their old customer however are happily offering 135K reward points for upgrades !
Because they already came to know about their existing customer and their spending behaviour..
Where as with this potential new customer they are yet to know about him/her…
This unknown thing making them to splurge..
 

BMR

TF Premier
VIP Lounge
Because they already came to know about their existing customer and their spending behaviour..
Where as with this potential new customer they are yet to know about him/her…
This unknown thing making them to splurge..
As far as I have read in this forum, they don't care on how much you have spent on platinum charge. They will never offer more than 20k taj voucher for retention.
 

Pack_of_Cards

TF Premier
Yes very wierd that Amex is not interested in retaining their old customer however are happily offering 135K reward points for upgrades !
Plus in Amex's eyes customers who have made their choice to close plat charge are ones who either are not fully convinced about the joining fee to benefit ratio or they are not able to extract max. benefits hence they are already lost cause to Amex hence no attractive retention benefits. CC business is going through a transition phase and lots of banks are miser in giving limit, reducing limit or devaluating the card altogether.

This unattractive retention offer is a ripple effect of the same.
 

shashankrt

TF Premier
Plus in Amex's eyes customers who have made their choice to close plat charge are ones who either are not fully convinced about the joining fee to benefit ratio or they are not able to extract max. benefits hence they are already lost cause to Amex hence no attractive retention benefits. CC business is going through a transition phase and lots of banks are miser in giving limit, reducing limit or devaluating the card altogether.

This unattractive retention offer is a ripple effect of the same.
Well if you see Amex Plat benefits.. you cannot extract max value unless you are extreme traveller (and those ppl dont need Amex anyways as they will have most gold and Plat statuses for hotels and Airlines). So Amex is goin downhill bigtime. Also might as well cancel and reapply after 3 months for reward points offer !
 

Pack_of_Cards

TF Premier
Well if you see Amex Plat benefits.. you cannot extract max value unless you are extreme traveller (and those ppl dont need Amex anyways as they will have most gold and Plat statuses for hotels and Airlines). So Amex is goin downhill bigtime. Also might as well cancel and reapply after 3 months for reward points offer !
That's what I said man those who are high spenders won't close this card and those who are low spenders who can't extract max value from this Amex really don't bother about them and Nope Amex won't go downhill for one reason, Amex customer are high spenders it has very few cards (compared to other banks) in India but the volume of transaction is so high that many other banks like RBL, etc. who have high numbers of cards issued but volume of transaction is very low, Amex is still highly profitable in India.
 
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