Axis Atlas devaluation scenarios

[Walter White]

Disclaimer: This post is created only for speculative purpose

With next FY nearby, Atlas is expected to be one of the Axis cards with the highest probability of devaluation and given the fact Axis hasn't devalued it as much as their other HNI cards, it's highly likely in the firing line.

Possible Scenarios:

Case 1: Business As Usual

Bank continues to keep the card at the same reward structure and set of exclusions.

Probability: 10%

Case 2: Soft Landing

Bank cuts the usual culprits (Rent, Education, Utility, Government Spends) from miles and rewards earning and puts caps on accelerated spends. Not the best scenario but still keeps card competitive.

Probability: 20%

Case 3: Realist

Bank excludes usual culprits and cuts reward rate in half as bank is bleeding money because of unsustainable reward structure. Maybe useful for some, but makes the card no longer viable for majority.

Probability: 40%

Case 4: Bazooka Cut

Bank decides to give up on this card. Usual culprits removed. Reward rates cut into half and transfer ratios reduced as well. Given what has happened to Magnus and Reserve, won't be something unexpected and also taking into consideration that Axis is not a bank that believes in soft landing contrary to the approach HDFC has been taking over the years.

Probability: 30%

Feel free to add your opinions.

 

[imdjay]

Bhai. do not create such threads. Its just going to give ideas to Bank.

 

[Harry1]

March is turning out to be devaluation month. Daily one bank will reveal it's plan.
Just wait one more week😅.

Here is my guess based on Magnus devaluation - No points for utility, rent, education, nps, tax, wallet. Transfer ratio of 1:1. No milestone benefits, No renewal benefits. They will likely skip the good parts of Magnus like LTF and 1:2 for Burgundy and 2x/3x points for spends above 1.5L.

Latest info from envici.

 

[SSV]

Disclaimer: This post is created only for speculative purpose

With next FY nearby, Atlas is expected to be one of the Axis cards with the highest probability and given the fact Axis hasn't devalued it as much as their other HNI cards, it's highly likely in the firing line.

Possible Scenarios:

Case 1: Business as Usual

Bank continues to keep the card at the same reward structure and set of exclusions.

Probability: 10%

Case 2: Soft Landing

Bank cuts the usual culprits (Rent, Education, Utility, Government Spends) from miles and rewards earning and puts caps on accelerated spends. Not the best scenario but still keeps card competitive.

Probability: 20%

Case 3: Realist

Bank excludes usual culprits and cuts reward rate in half as bank is bleeding money because of unsustainable reward structure. Maybe useful for some, but makes the card no longer viable for majority.

Probability: 40%

Case 4: Bazooka cut

Bank decides to give up on this card. Usual culprits removed. Reward rates cut into half and transfer ratios reduced as well. Given what has happened to Magnus and Reserve, won't be something unexpected and given the fact Axis is not typically a bank that believes in soft landing.

Probability: 30%

Feel free to add your opinions.

According to you, scenario 3 and 4 has total weightage of 70% .
My vote would be somewhere in between these two scenarios hence my scenario number would be 3.5

 

[Walter White]

Bhai. do not create such threads. Its just going to give ideas to Bank.

Devaluation is already on the cards. Devaluations in the mirror are closer than they appear. 😜

 

[imdjay]

Devaluation is already on the cards. Devaluations in the mirror are closer than they appear. 😜

Obviously, it's going to happen anyhow. But why we should contribute to their research by creating public threads and discussing over it.

 

[coolguy1]

Axis - Hard devaluations/card closures/rejections

Amex - Hard re-valuations to promote growth/Referral programs

HDFC - New cards launch

The credit card usage ratio will be switching big time in 2024.

 

[techt]

Devaluation is already on the cards. Devaluations in the mirror are closer than they appear. 😜

Yes.
Delulu is the solulu

Devaluation is the solution.

 

[abhiver]

Disclaimer: This post is created only for speculative purpose

With next FY nearby, Atlas is expected to be one of the Axis cards with the highest probability of devaluation and given the fact Axis hasn't devalued it as much as their other HNI cards, it's highly likely in the firing line.

Possible Scenarios:

Case 1: Business As Usual

Bank continues to keep the card at the same reward structure and set of exclusions.

Probability: 10%

Case 2: Soft Landing

Bank cuts the usual culprits (Rent, Education, Utility, Government Spends) from miles and rewards earning and puts caps on accelerated spends. Not the best scenario but still keeps card competitive.

Probability: 20%

Case 3: Realist

Bank excludes usual culprits and cuts reward rate in half as bank is bleeding money because of unsustainable reward structure. Maybe useful for some, but makes the card no longer viable for majority.

Probability: 40%

Case 4: Bazooka Cut

Bank decides to give up on this card. Usual culprits removed. Reward rates cut into half and transfer ratios reduced as well. Given what has happened to Magnus and Reserve, won't be something unexpected and also taking into consideration that Axis is not a bank that believes in soft landing contrary to the approach HDFC has been taking over the years.

Probability: 30%

Feel free to add your opinions.

One more scenario, bank launch a new card and then discontinue this card with one or 3 month notice period for people to re-apply on new card.

 

[abhiver]

Axis - Hard devaluations/card closures/rejections

Amex - Hard re-valuations to promote growth/Referral programs

HDFC - New cards launch

The credit card usage ratio will be switching big time in 2024.

Basically, it look like bank management is filled with people who are dynamic in nature and using Hit and Trial method to increase profitability

 

[sidp]

Please be advised @Walter White is axis insider. Thread is for beta testing and assessing change in customer sentiment.
Mera card ane se Pehle, devalue hoga lag raha he.

 

[sravanbrahma]

Why do you create such threads ?
Are you giving ideas to bank ?
Utter waste of time.
Sorry but this kind of posts are like spam in technofino.

 

[rogerthat]

Atlas is a very niche, extremely narrow-use case specific card. On a whole, it can actually be used only to accumulate airline miles to travel internationally and offers no other benefits. A customer cohort who would find Atlas useful as their primary card is extremely small in India. Even more so that a large chunk of such people will prefer to have Amex Platinum or Infinia or even MB which offer most things that Atlas does and much more. Any devaluation will make it utterly useless.

Atlas definitely does not have a large user base. In fact it might be among the cards with the least user base in the Axis portfolio. This might be another reason why a devaluation hasn't happened yet.

 

[vaibhav111]

Disclaimer: This post is created only for speculative purpose

With next FY nearby, Atlas is expected to be one of the Axis cards with the highest probability of devaluation and given the fact Axis hasn't devalued it as much as their other HNI cards, it's highly likely in the firing line.

Possible Scenarios:

Case 1: Business As Usual

Bank continues to keep the card at the same reward structure and set of exclusions.

Probability: 10%

Case 2: Soft Landing

Bank cuts the usual culprits (Rent, Education, Utility, Government Spends) from miles and rewards earning and puts caps on accelerated spends. Not the best scenario but still keeps card competitive.

Probability: 20%

Case 3: Realist

Bank excludes usual culprits and cuts reward rate in half as bank is bleeding money because of unsustainable reward structure. Maybe useful for some, but makes the card no longer viable for majority.

Probability: 40%

Case 4: Bazooka Cut

Bank decides to give up on this card. Usual culprits removed. Reward rates cut into half and transfer ratios reduced as well. Given what has happened to Magnus and Reserve, won't be something unexpected and also taking into consideration that Axis is not a bank that believes in soft landing contrary to the approach HDFC has been taking over the years.

Probability: 30%

Feel free to add your opinions.

I value your time Walter bhai but this thread need to be in just for fun.. so I have moved this thread

 

[CARDBITRAGE]

I am confident that the card will not be devalued. Here are the reasons why:
1. The card is focused on travel and therefore will cater to a specific segment of users.
2. Earning a substantial amount of points for redemption requires a significant amount of spends unlike with the earlier iteration of the Magnus and the other cards. So not a card for everybody to milk.
3. Given that there are already many other cards offering 5% cashback as a return, it is unlikely that Axis will devalue their card's rewards. Furthermore, super premium cards are generally introduced to attract specific types of spenders into an ecosystem, not to make money.
4. HDFC most probably devalued their conversion ratios to make way for the Infinia Reserve. It is more lucrative for them to reduce the benefits on their existing cards to make their new offering attractive, so that's what the industry usually does. So unless Axis introduces a new super premium card that offers EMs on spends too, I do not believe they will devalue their current cards.

In summary, while there may be some cuts to rewards on certain MCCs, I am confident that there will not be any other significant devaluations to the card.
People have been opening threads on the Atlas' deval from the past year, but still, things remain unchanged. That should be enough of a hint IMO.

 

[D₹V]

Ab to devaluation karwa hi do @Walter White sahab 🤣

 

[techt]

Ab to devaluation karwa hi do @Walter White sahab 🤣

.. diya ..

 

[kushhh]

Ab to devaluation karwa hi do @Walter White sahab 🤣

Logo ke rewards account hi direct block karva diye , ab isse jyada kya chahiye 🤣

 

[sky_walker_rules]

March is turning out to be devaluation month. Daily one bank will reveal it's plan.
Just wait one more week😅.

Here is my guess based on Magnus devaluation - No points for utility, rent, education, nps, tax, wallet. Transfer ratio of 1:1. No milestone benefits, No renewal benefits. They will likely skip the good parts of Magnus like LTF and 1:2 for Burgundy and 2x/3x points for spends above 1.5L.

Latest info from envici.

who is this chapri? some MD of axis bank, these people create hype on twitter coz to gain follower n cards get devaluated

 

[anirban.choudhury]

Magnus , Atlas & Reserve are travel cards. The reward points are only good if converted to airmiles.
Considering that fact , it's impossible that a 5900 card would provide better base rewards than a 59000 card, plus almost all the non spend based benefits of Reserve can be received on Atlas with just 15 lakhs of annual spend.

Considering that fact , few things regarding atlas which will surely get devalued , the reward rate it would be placed below Reserve , Magnus they can either do that via changing the reward structure or the transfer rates.

Non spend benefits seems ok on spends so that would continue
Milestone rewards might go for slight changes