In a Nutshell, No of issued cards:
1) ICICI Apay : 45 L (2018)
2) HDFC Tata Neu: 10L + (August 2022)
3) HDFC Swiggy: ~1.2L (July 2023)
My View:
1) HDFC Swiggy : on the way to be a disaster...
2) HDFC Tata Neu : tracking on the lines of ICICI Apay ( may be about 75%) : Hit
3) ICICI Apay : Super Hit ( or can also be termed as Blockbuster ) ...
Now open to the floor ... for discussion ...
![Wink ;) ;)](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
economictimes.indiatimes.com
1) ICICI Apay : 45 L (2018)
2) HDFC Tata Neu: 10L + (August 2022)
3) HDFC Swiggy: ~1.2L (July 2023)
My View:
1) HDFC Swiggy : on the way to be a disaster...
2) HDFC Tata Neu : tracking on the lines of ICICI Apay ( may be about 75%) : Hit
3) ICICI Apay : Super Hit ( or can also be termed as Blockbuster ) ...
Now open to the floor ... for discussion ...
![1705212961171.png 1705212961171.png](https://www.technofino.in/community/data/attachments/40/40145-9162ee401efdbd8405790a7b0aa3a49e.jpg)
![1705212994097.png 1705212994097.png](https://www.technofino.in/community/data/attachments/40/40146-b8cb6777f4fd18a5d5ddc310699ab8aa.jpg)
![1705213039385.png 1705213039385.png](https://www.technofino.in/community/data/attachments/40/40147-ea71d6b902ce85b2ee486d7f82985d3d.jpg)
![1705213065796.png 1705213065796.png](https://www.technofino.in/community/data/attachments/40/40148-75fe5516b8e7eca843ffafcf98b39601.jpg)
![1705213085691.png 1705213085691.png](https://www.technofino.in/community/data/attachments/40/40149-56505571acf74dc7825cb3b42dfe3b93.jpg)
![economictimes.indiatimes.com](/community/proxy.php?image=https%3A%2F%2Fimg.etimg.com%2Fthumb%2Fmsid-106738121%2Cwidth-1200%2Cheight-630%2Cimgsize-2522400%2Coverlay-economictimes%2Fphoto.jpg&hash=9abf1a7e85b895d573c5d6e658f6df95&return_error=1)
Cobranding with Tata Neu, Swiggy widens HDFC Bank cards’ reach
HDFC Bank has distributed a million-plus cards with Tata Groups super app Tata Neu and around 120,000 with foodtech major Swiggy, two people in the know told ET.
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