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IDFC is trying to pull off stunts way beyond it's competence.

This is one off way for them to try and see if people deposit money out of fear of loosing the account tier, time and again banks try to pull this off only to scare the customers away.
 
IDFC is trying to pull off stunts way beyond it's competence.

This is one off way for them to try and see if people deposit money out of fear of loosing the account tier, time and again banks try to pull this off only to scare the customers away.
But it's not like what you think. BMs and RMs are under pressure too and higher authorities threaten them with outsters if they fail to push customer to keep funds. You think banks never reviews these accounts and never come to know how people aren't maintaining funds but enjoying perks? Should they provide benefits of so and so acc. and don't balance that with availability of credit balance in such accounts?

The reason behind banks come up with such banking program is they always look to get customer funds at lowest possible interest rates and 3L savings balance or 5L savings balance or 10L balance acc. are such examples or they look for FDs with higher amounts by customer so that they have funds available for their operations for longer periods.

Banks have critieria and BMs, RMs have to ensure that such criteria with accounts are met. With AI, these accounts with non-maintenance can be identified easily. Branch can't help customers with non-maintenance for longer period.

A customer will always want to use loopholes but we should never expect that these loopholes will be there forever.

Like I said in past regarding CCs, if banks follow RBI policies on issuing credit card 75% of CC holders will India will lose their eligibilty. Same with special category accounts. If you are allowed something for sometime, it is not a thumb rule that you will be able to continue same way forever. 🙂
 
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