HDFC Bank aims to issue 1 mn credit cards every month | Three co-branded cards on the way

[bugmenot]

To woo customers, HDFC Bank aims to issue 1 mn credit cards every month

The bank wants to double the current pace of half a million new credit card issuances every month, according to Parag Rao, country head for payments business

www.business-standard.com

The partnerships in the next few weeks also include two airlines and a large hotel chain, according to Rao. HDFC Bank is in the final stages of developing a new digital credit card to pull in younger customers, he added.

Which airlines and hotel chain co-branded card are you expecting?

I think it could be Air India & Akasa Air for airlines and for hotel it could be Marriot.

 

[shashifed]

As of now, akasa airlines is too small to issue co-branded credit cards. Also, HDFC sucks at co-branded credit cards. Axis is far better at issuing them, they can learn a thing or two from them

 

[R!ppEr]

maybe they can upgrade the ka-ching card to something like the vistara cards of axis and sbi

 

[akshayhs]

Didnt they launch a new RuPay credit card with IRCTC called Rupay IRCTC UPI already?

 

[Abhishek012]

Beyond partnerships, the bank also wants to attract more customers who use credit cards from India’s local retail payment system known as RuPay, according to Rao. He sees recent rules that allow the linkage of RuPay credit cards to the widely used government-backed payment interface expanding the market for these cards.