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They replied that cashback will be credited to eligible customers within 10 working days, and closed the request. Then credited the Rs. 250 in 2-3 working days. So yes, they are honouring the cashback deal.

I have not received any cashback yet. Have written to them about it. Let's see.

Added links to details

Generally bank discounts and deals are not applicable on gold coins, but they are applicable in the ongoing Ajio sale. Additionally, AU Bank is offering a Rs. 250 cashback on transactions over Rs. 3000 today. So if you buy a 24k 999 1g gold coin today, you get it at a very good price...

Edited thread title to say Ongoing Offer instead of July 2022 so that people do not skip the thread because it's not July any more!

Don't know. I don't use that card much and received an email from ICICI advertising this offer.

Edit 06 Nov 2022: This offer has been extended each month and has been valid for each month since July 2022 till now. ICICI Debit Card - Rs. 250 Amazon voucher on Rs. 5000 spends from 01 July to 31 July 2022 Registration is mandatory, to avail the offer. Register by giving a missed call on...