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ICICI Bank iShop Accelerated Reward Points Portal Launched - Upto 36% Reward Rate 🔥

As promised by ICICI Bank at the time of launching the Emeralde Private Metal Card and Times Black Card, they have introduced their Accelerated Rewards Portal, iShop by ICICI Bank. Through this portal, ICICI Bank cardholders can earn accelerated rewards when purchasing gift vouchers, booking flights, and reserving hotels.

Screenshot 2025-02-16 at 10.08.36 AM.webp

The portal is similar to HDFC Bank’s SmartBuy for HDFC customers. However, ICICI Bank also offers accelerated rewards to its debit card and net banking customers, even if they don't have an ICICI credit card. The portal appears to be in beta testing, as ICICI Bank has added a "Beta" tag to the iShop logo. So, expect changes in rules and capping.

Let's dive into the details of this portal!

Reward Earning on iShop Portal

Credit Cards & Debit Cards:
  • 6X Reward Points on Flight Bookings & Shopping Vouchers
  • 12X Reward Points on Hotels
  • 4% Cashback for co-branded ICICI cards
Net Banking Customers:
  • 3% iCash on Flight Bookings
  • 6% iCash on Hotels
  • NA% iCash on Shopping Vouchers
1739422029612.webp

Redemption on iShop Portal

You can redeem your credit card reward points on the iShop portal.

The value of credit and debit card reward points depends on the card you hold. For example, with the ICICI Bank Emeralde Private Metal Credit Card, 1 reward point = ₹1.

Redemption Options:

  • Flight Booking: You can pay 100% of the order value using reward points.
  • Hotel Booking: You can pay 90% of the order value using reward points, and the remaining 10% must be paid using the same credit card.
  • Shopping Vouchers: You can pay 50% of the order value using reward points, with the rest paid via card.

For Net Banking Customers:

  • Instead of reward points, Net Banking Customers receive iCash from iShop (1 iCash = ₹1).
  • For flights, hotels, and gift vouchers, you can use a maximum of 80% iCash, and the remaining 20% must be paid via net banking.
1739422038569.webp

Reward Redemption Fees: You will be charged Rs. 99 + GST per successful redemption except for Emerald Private Metal Credit Card and Times Black Card.

How to Access the iShop Portal

Login URL:
https://icicibank.com/ishoplogin
Log in using your mobile number and access the portal to purchase gift vouchers, book flights or hotels, and earn accelerated reward points. You can also use the portal to redeem your card's reward points.

Capping on Accelerated Reward Points

The cap on accelerated reward points through iShop depends on the ICICI credit or debit card you hold.

Credit Cards:

  • ICICI Emeralde Private Metal Credit Card: 18,000 Bonus Points
  • ICICI Times Black Credit Card: 15,000 Bonus Points
  • ICICI Emeralde PVC Credit Card: 12,000 Bonus Points
  • ICICI Diamant World Credit Card: 12,000 Bonus Points
  • ICICI Other Credit Cards (Coral, CSK, HPCL, ManU, Parakram, Rubyx, Sapphiro): 9,000 Bonus Points
  • ICICI Co-Branded Credit Cards (Amazon, Adani, Emirates, MMT, etc.): ₹1,100 Cashback

Debit Cards:

  • ICICI Sapphiro & Expressions Sapphiro Debit Card: 9,000 Bonus Points
  • ICICI Rubyx & Expressions Coral Debit Card: 9,000 Bonus Points
  • ICICI Private, Wealth, Coral & Expressions Debit Card: 7,250 Bonus Points
  • ICICI Other Debit Cards: 7,250 Bonus Points

Reward Rate:

The reward rate varies based on your card variant.

Card NameCard Base Reward RateReward Rate On Flight BookingReward Rate On Hotel BookingReward Rate On Bus BookingReward Rate On Gift Vouchers
ICICI Emeralde Private Metal Credit Card3%18%36%18%18%
ICICI Times Black Credit Card2%12%24%12%12%
ICICI Emeralde PVC Credit Card1%6%12%6%6%
ICICI Diamant World Credit Card0.75%4.5%9%4.5%4.5%
ICICI Other Credit Cards0.50%3%6%3%3%
ICICI Co-Branded Credit CardsVarious4%4%4%4%

Spends Required to Earn the Maximum Possible Bonus Points:

Credit Card NameOverall Bonus Point Capping On iShopSpends Required For 6X CategoriesSpends Required For 12X Categories
ICICI Emeralde Private Metal Card18,000Rs. 1,20,000Rs. 54,600
ICICI Times Black Card15,000Rs. 1,50,000Rs. 68,200
ICICI Emeralde Plastic Card12,000Rs. 60,000Rs. 27,300
ICICI Diamant World Card12,000Rs. 80,000Rs. 36,400
ICICI Bank Other Credit Cards9,000Rs. 90,000Rs. 41,000
ICICI Bank Co-Branded Credit CardsRs. 1,100Rs. 27,500 (4% Cashback)Rs. 18,400 (6% Cashback)

iShop Bonus Points Time-frame:

1. Is the bonus points capping applicable per statement cycle or per calendar month?

Answer: The bonus points capping is applicable per calendar month.

2. When will the bonus reward points be credited after completing transactions on iShop?
Answer: Typically, your ICICI Reward Points/Cashbacks are credited to your ICICI Bank Credit Card/Debit Card within 90 days of the transaction or from 45 days of the completion of travel/stay, whichever falls later.

20250217_152305_0000.webp

This is an amazing launch from ICICI Bank. ICICI Bank has often been tagged as a low-rewarding credit card issuer, but with this portal launch, customers can now earn significant bonus reward points using their ICICI Bank credit cards. This is a great way to revamp the bank's credit card portfolio.

One key expectation from ICICI Bank is that they should enter the airmiles game as soon as possible. According to some sources, they are already working on it. They are also aiming to launch a hotel co-branded credit card soon.


Original thread started by @Infamous. Credit for editing the old post: @BVC, @Talkwithfino, @Gkcards and @Pavvan.
 
Last edited:
Has anyone tried EPM Priority pass in domestic lounges? The welcome letter says it is valid outside India only and does not mention about any charges. Does it mean that priority pass card will simply not work in India even with charges?

Also, anyone tried registering it on priority pass portal? Is it working? For me, it said the card is already registered. When I tried forget password to send reset link on email, I didn't get any email either. Have they sent me a used priority pass registered with someone else email id?
 
For a transaction done on 28th June, points started showing up on ishop today. But for transactions done before April 2025 no points are reflected .
Was this transaction billed in your statements ? Did you check that ?
I had similar issue. My 10th June transaction points (ishop transactions) weren't showing up. I probed further and it turns out, those transaction were not billed at all in subsequent statement. However, I can see those transaction in my current unbilled statement. And I have received their reward points (I was keeping track of all the RPs).
One thing to note -
All Ishop transaction appear as "I SHOP, HTTPS://ishop, IND". However, these transaction in question were started appearing as "REWARD 360 GLOBAL SERVICES PVT LTD 10 06 25". (Notice the date in the end of description). Looks like some system migration from ICICI and hence these were missed to be billed in correct cycle.
 
Was this transaction billed in your statements ? Did you check that ?
I had similar issue. My 10th June transaction points (ishop transactions) weren't showing up. I probed further and it turns out, those transaction were not billed at all in subsequent statement. However, I can see those transaction in my current unbilled statement. And I have received their reward points (I was keeping track of all the RPs).
One thing to note -
All Ishop transaction appear as "I SHOP, HTTPS://ishop, IND". However, these transaction in question were started appearing as "REWARD 360 GLOBAL SERVICES PVT LTD 10 06 25". (Notice the date in the end of description). Looks like some system migration from ICICI and hence these were missed to be billed in correct cycle.
Same thing happened to me for one of the transaction
 
Has anyone tried EPM Priority pass in domestic lounges? The welcome letter says it is valid outside India only and does not mention about any charges. Does it mean that priority pass card will simply not work in India even with charges?

Also, anyone tried registering it on priority pass portal? Is it working? For me, it said the card is already registered. When I tried forget password to send reset link on email, I didn't get any email either. Have they sent me a used priority pass registered with someone else email id?

Customer care says icici priority pass holders don't have access to priority pass login😅.

We confirm that no activation is required for Priority Pass, as it is already activated.

To access international lounges outside India, customers must present their Priority Pass card at the lounge. For domestic lounges within India, customers must present their credit card at the lounge.

Additionally, registration of the Priority Pass is not necessary on the Priority Pass app or website to utilize the access.

Please note that Priority Pass lounge partners do not provide website or application facilities to ICICI Bank credit card customers.
 
Customer care says icici priority pass holders don't have access to priority pass login😅.

We confirm that no activation is required for Priority Pass, as it is already activated.

To access international lounges outside India, customers must present their Priority Pass card at the lounge. For domestic lounges within India, customers must present their credit card at the lounge.

Additionally, registration of the Priority Pass is not necessary on the Priority Pass app or website to utilize the access.

Please note that Priority Pass lounge partners do not provide website or application facilities to ICICI Bank credit card customers.
so, digital priority pass access is not available for EPM?
 
So I checked with ICICI, and they mentioned rent, government and education payments - are excluded from the spend threshold criteria for annual fee reversal and milestone benefits.
So wallet load is counted as it is not explicitly mentioned to be excluded. I may end up little short on annual fee waiver. Was wondering if it makes some sense to achieve that by doing wallet loads? Or maybe just let fee be charged effectively it is only gst 2250.
 
So wallet load is counted as it is not explicitly mentioned to be excluded. I may end up little short on annual fee waiver. Was wondering if it makes some sense to achieve that by doing wallet loads? Or maybe just let fee be charged effectively it is only gst 2250.
Can’t trust their customer service.. better get it on email before you decide to use wallet load
Also, almost all wallet load charge 2%.. so anything above 10k load doesn’t make sense
Do let me know what you finally do 🙂
 
so, digital priority pass access is not available for EPM?
Digital is not available for all banks, which provides physical card. But my issue was about login to app.

Everything on priority pass app is not accessible via all priority pass cards. Other banks allow u to login and then u can see which all lounges/restaurants/spa are accessible via that card. But that option to see is also not available with ICICI. So, one can't be sure before visiting until he tries it physically.
 
Digital is not available for all banks, which provides physical card. But my issue was about login to app.

Everything on priority pass app is not accessible via all priority pass cards. Other banks allow u to login and then u can see which all lounges/restaurants/spa are accessible via that card. But that option to see is also not available with ICICI. So, one can't be sure before visiting until he tries it physically.
shit man, live feels so easy with digital prioity pass, didnt knew that we dont get digital one with high end cards too

PS: have easemytrip credit card, though they have stopped international lounge access, but when they were giving there was no such list available on their website, so emailed them to provide the list, . They replied go to prioriy pass website and you can all those international lounges which you can see there
 
Digital is not available for all banks, which provides physical card. But my issue was about login to app.

Everything on priority pass app is not accessible via all priority pass cards. Other banks allow u to login and then u can see which all lounges/restaurants/spa are accessible via that card. But that option to see is also not available with ICICI. So, one can't be sure before visiting until he tries it physically.
Wouldn’t this link give on EPM website mean all lounges are applicable: https://www.prioritypass.com/airport-lounges
 
So wallet load is counted as it is not explicitly mentioned to be excluded. I may end up little short on annual fee waiver. Was wondering if it makes some sense to achieve that by doing wallet loads? Or maybe just let fee be charged effectively it is only gst 2250.
I think I will just let it go and pay fees here and focus my spend on Atlas where reaching 7.5lacs seems more beneficial.
 
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