Maybe.. But isn't it far less rewarding as compared to Axis? Amex needs a product lineup refresh. I really hope other players will come with better offerings for serious customers.
In India banks like SBI Card and RBL are making big money as their major profit share comes from charges and interest (late payment charges, finance charges, EMI interest and all). If they're getting money just by trapping customers in their cards, why would they be bothered to launch premium and more rewarding products.