Flipkart has officially announced the Big Billion Days (BBD) Sale date.
In a surprise move, the sale will begin on 23rd September, with 24-hour early access for Black and Plus members.
However, it seems Flipkart has pushed the sale back by a week compared to previous years.
This delay could cause issues, as Navratri starts on 22nd September and Durga Puja begins on 27th September. Due to the festive rush, logistics delays are expected from both Amazon and Flipkart, which means many customers might not receive their orders in time for the celebrations.
This timing feels like a major misstep on Flipkart's part.
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