I feel AXIS is trying to replicate HDFC DCB/INFINIA strategy by hooking customers to AXIS via high credit rewards. Eventually they just need 1 car loan or bank loan to get back their returns and make money. Smart game i feel.
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is AXIS following the strategy of HDFC to get HNI and top customers via credit card incentives ?
- Thread starter Deleted member 9785
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rich people with high salaries also take car and home loans. Each loan earns a spread of 3-4% for the bank. So lets say on a 50 lac loan axis can earn easily 2 lac per annum. That is the gameplan.
CARDBITRAGE
TF Legend
Wrong. HNI and loans(good debt) go very much hand in hand. Especially if they have business income. Besides, not many people like to keep a lot of liquidity. Car loan is incentivized if you run a business, and home loans are incentivized for everyone.
they pledge their shares and get 80% of the value
then when the price of the shares go up making their investment value again at their original loan size they repay it off and use the interest paid as a tax writeoff