• Hey there! Welcome to TFC! View fewer ads on the website just by signing up on TF Community.

[Help & Suggestions] ICICI Promised Rubyx RuPay LTF, Later Denied – What Are My Options?

Nandha

TF Select
VIP Lounge
Hi TF Members,

I wanted to share an ongoing issue with ICICI Bank regarding a mis-selling experience and request your inputs on how to proceed further.


---

🔹 Background:

Earlier this month, I was offered an ICICI Rubyx Credit Card as Lifetime Free (LTF) by a bank representative, specifically the RuPay variant, based on my salary account. Before applying, I clearly stated over phone that I would proceed only if the card was LTF, and asked for written confirmation. This was provided to me via email.

Trusting that, I shared my payslips and bank statements. Immediately afterward, a CIBIL enquiry was made.

However, post this, the bank claimed that I’m not eligible for LTF, and the offer was only first-year free — a complete contradiction of the original promise. No card was issued, and the enquiry remains on record.


---

🔹 My Current Stand:

I escalated this to customer care which was not solved then I escalated the issue to the Principal Nodal Officer, and during a recent conference call (with their team and the same representative), the facts were acknowledged — including my insistence on RuPay and LTF terms.

To resolve the matter internally, I have proposed two fair options:


---

✅ Option 1:

Remove the existing CIBIL enquiry

Proceed with a fresh application for RuPay Rubyx LTF


✅ Option 2:

Retain the existing enquiry

Issue a RuPay Sapphiro LTF credit card via internal exception



---

The PNO has agreed to evaluate these options with their team and come back to me by July 17.


---

🔻 What They Previously Tried:

Offered Visa variant (which I never agreed to — I clearly asked for RuPay) but without second cibil enquiry.

New LTF Rubyx rupay credit card - Suggested second CIBIL enquiry while keeping the first one (which I rejected)



---

❓Looking for Suggestions From TF Community:

Has anyone received RuPay Sapphiro LTF via escalation or exception route?

What are my odds of getting that approved, now that the PNO is involved and the miscommunication is acknowledged?

If ICICI fails to resolve this by July 17, would a well-documented RBI Ombudsman complaint likely succeed?

Should I push further internally (social media, higher management), or directly proceed with RBI CMS?
 
Hi TF Members,

I wanted to share an ongoing issue with ICICI Bank regarding a mis-selling experience and request your inputs on how to proceed further.


---

🔹 Background:

Earlier this month, I was offered an ICICI Rubyx Credit Card as Lifetime Free (LTF) by a bank representative, specifically the RuPay variant, based on my salary account. Before applying, I clearly stated over phone that I would proceed only if the card was LTF, and asked for written confirmation. This was provided to me via email.

Trusting that, I shared my payslips and bank statements. Immediately afterward, a CIBIL enquiry was made.

However, post this, the bank claimed that I’m not eligible for LTF, and the offer was only first-year free — a complete contradiction of the original promise. No card was issued, and the enquiry remains on record.


---

🔹 My Current Stand:

I escalated this to customer care which was not solved then I escalated the issue to the Principal Nodal Officer, and during a recent conference call (with their team and the same representative), the facts were acknowledged — including my insistence on RuPay and LTF terms.

To resolve the matter internally, I have proposed two fair options:


---

✅ Option 1:

Remove the existing CIBIL enquiry

Proceed with a fresh application for RuPay Rubyx LTF


✅ Option 2:

Retain the existing enquiry

Issue a RuPay Sapphiro LTF credit card via internal exception



---

The PNO has agreed to evaluate these options with their team and come back to me by July 17.


---

🔻 What They Previously Tried:

Offered Visa variant (which I never agreed to — I clearly asked for RuPay) but without second cibil enquiry.

New LTF Rubyx rupay credit card - Suggested second CIBIL enquiry while keeping the first one (which I rejected)



---

❓Looking for Suggestions From TF Community:

Has anyone received RuPay Sapphiro LTF via escalation or exception route?

What are my odds of getting that approved, now that the PNO is involved and the miscommunication is acknowledged?

If ICICI fails to resolve this by July 17, would a well-documented RBI Ombudsman complaint likely succeed?

Should I push further internally (social media, higher management), or directly proceed with RBI CMS?



Experts, help me out


@SSV
@HumorSimpson
@m4b
@RAMESH BABU N
@Infamous
@akshayhs
@kumars_001
@BVC
@helloworld
@aviator0123
@6ix9ine
@blackcobra
@prateeksahoo
@msd07
@dexter_greycells
@Fintellect
@imdjay
@satya452
@hender
@Alexios
@sanjaysavla
@Mani1003
@sathish
@Aniket Sharma
@rah5203
@ihasayyedtalib
@Lobogris
@saihari7218
@EnthuCC
@SJM
 
Hi TF Members,

I wanted to share an ongoing issue with ICICI Bank regarding a mis-selling experience and request your inputs on how to proceed further.


---

🔹 Background:

Earlier this month, I was offered an ICICI Rubyx Credit Card as Lifetime Free (LTF) by a bank representative, specifically the RuPay variant, based on my salary account. Before applying, I clearly stated over phone that I would proceed only if the card was LTF, and asked for written confirmation. This was provided to me via email.

Trusting that, I shared my payslips and bank statements. Immediately afterward, a CIBIL enquiry was made.

However, post this, the bank claimed that I’m not eligible for LTF, and the offer was only first-year free — a complete contradiction of the original promise. No card was issued, and the enquiry remains on record.


---

🔹 My Current Stand:

I escalated this to customer care which was not solved then I escalated the issue to the Principal Nodal Officer, and during a recent conference call (with their team and the same representative), the facts were acknowledged — including my insistence on RuPay and LTF terms.

To resolve the matter internally, I have proposed two fair options:


---

✅ Option 1:

Remove the existing CIBIL enquiry

Proceed with a fresh application for RuPay Rubyx LTF


✅ Option 2:

Retain the existing enquiry

Issue a RuPay Sapphiro LTF credit card via internal exception



---

The PNO has agreed to evaluate these options with their team and come back to me by July 17.


---

🔻 What They Previously Tried:

Offered Visa variant (which I never agreed to — I clearly asked for RuPay) but without second cibil enquiry.

New LTF Rubyx rupay credit card - Suggested second CIBIL enquiry while keeping the first one (which I rejected)



---

❓Looking for Suggestions From TF Community:

Has anyone received RuPay Sapphiro LTF via escalation or exception route?

What are my odds of getting that approved, now that the PNO is involved and the miscommunication is acknowledged?

If ICICI fails to resolve this by July 17, would a well-documented RBI Ombudsman complaint likely succeed?

Should I push further internally (social media, higher management), or directly proceed with RBI CMS?
According to me, I think you should try what you want but if they deny you can ask them to do one more cibil enquiry for rupay Rubyx Ltf because it is good card and doesn't impact credit score that much if your credit history is 2-3+ years.
 
According to me, I think you should try what you want but if they deny you can ask them to do one more cibil enquiry for rupay Rubyx Ltf because it is good card and doesn't impact credit score that much if your credit history is 2-3+ years.

Rubyx
If it's not solved internally.
I should be able to get it if I try RBIO also right bro, maybe with a compensation and cibil enquiry removal.



I don't think they will remove cibil internally, if they could then they would have done it. It's been dragging for over a week. That's why I pitched for sapphiro rupay LTF. Not impossible to get, but pretty tough.

Let's hope for the best
 
Hi TF Members,

I wanted to share an ongoing issue with ICICI Bank regarding a mis-selling experience and request your inputs on how to proceed further.


---

🔹 Background:

Earlier this month, I was offered an ICICI Rubyx Credit Card as Lifetime Free (LTF) by a bank representative, specifically the RuPay variant, based on my salary account. Before applying, I clearly stated over phone that I would proceed only if the card was LTF, and asked for written confirmation. This was provided to me via email.

Trusting that, I shared my payslips and bank statements. Immediately afterward, a CIBIL enquiry was made.

However, post this, the bank claimed that I’m not eligible for LTF, and the offer was only first-year free — a complete contradiction of the original promise. No card was issued, and the enquiry remains on record.


---

🔹 My Current Stand:

I escalated this to customer care which was not solved then I escalated the issue to the Principal Nodal Officer, and during a recent conference call (with their team and the same representative), the facts were acknowledged — including my insistence on RuPay and LTF terms.

To resolve the matter internally, I have proposed two fair options:


---

✅ Option 1:

Remove the existing CIBIL enquiry

Proceed with a fresh application for RuPay Rubyx LTF


✅ Option 2:

Retain the existing enquiry

Issue a RuPay Sapphiro LTF credit card via internal exception



---

The PNO has agreed to evaluate these options with their team and come back to me by July 17.


---

🔻 What They Previously Tried:

Offered Visa variant (which I never agreed to — I clearly asked for RuPay) but without second cibil enquiry.

New LTF Rubyx rupay credit card - Suggested second CIBIL enquiry while keeping the first one (which I rejected)



---

❓Looking for Suggestions From TF Community:

Has anyone received RuPay Sapphiro LTF via escalation or exception route?

What are my odds of getting that approved, now that the PNO is involved and the miscommunication is acknowledged?

If ICICI fails to resolve this by July 17, would a well-documented RBI Ombudsman complaint likely succeed?

Should I push further internally (social media, higher management), or directly proceed with RBI CMS?

You are well within your rights to file a complaint with RBI CMS as its a deficiency of service from bank side and they will most likely compensate as well to you. I hold both Rubyx and Sapphiro LTF Dual Cards (Amex + MasterCard).

You should get the card free if you escalate through CMS, provided you have the official email communication from their team.

That said, I’m not sure if it’s worth it. Apart from Amazon and Flipkart sales, I’ve rarely found occasions to use them-except for using the RuPay Coral card for UPI payments.


Note: Sapphiro is higher variant than Rubyx. So be careful what you need and what they sent on email.
 
You are well within your rights to file a complaint with RBI CMS as its a deficiency of service from bank side and they will most likely compensate as well to you. I hold both Rubyx and Sapphiro LTF Dual Cards (Amex + MasterCard).

You should get the card free if you escalate through CMS, provided you have the official email communication from their team.

That said, I’m not sure if it’s worth it. Apart from Amazon and Flipkart sales, I’ve rarely found occasions to use them-except for using the RuPay Coral card for UPI payments.

I have got a official mail before application stating LTF rubyx card based on salary.

I currently hold
Apay ICICI
Coral rupay and visa cards.

I hold kiwi as my primary rupay card but there are too many exceptions. So using coral rupay for exception. If I can get a higher variant with better features it's good.


The second enquiry is not gonna hurt my cibil at all. Current score 788 with 6yrs of history and over 10 active cards.
 
I have got a official mail before application stating LTF rubyx card based on salary.

I currently hold
Apay ICICI
Coral rupay and visa cards.

I hold kiwi as my primary rupay card but there are too many exceptions. So using coral rupay for exception. If I can get a higher variant with better features it's good.


The second enquiry is not gonna hurt my cibil at all. Current score 788 with 6yrs of history and over 10 active cards.

ICICI’s credit card rewards system is broken and probably one of the worst in the industry.

My suggestion if you don't a favorable reply by 17th July file a complaint with RBI CMS, wait for their reply, get compensation and the card-but don’t activate it.
 
ICICI’s credit card rewards system is broken and probably one of the worst in the industry.

My suggestion if you don't a favorable reply by 17th July file a complaint with RBI CMS, wait for their reply, get compensation and the card-but don’t activate it.


How much compensation to ask for in this case and which card i should aim at CMS. Is it same rubyx rupay LTF or sapphiro rupay ltf?
 
Back
Top