Recently, CRED has been quite generous in its cashback offerings. They seem to be focusing on customer retention, especially as they face increasing competition. To date, their standout features include a user friendly interface and credit card payment reminders. I noticed on Reddit that someone received ten consecutive cashbacks of ₹100 each. This strategy appears to be aimed at retaining customers. A few months ago, there was some damage done to their reputation within the Reddit community, which led to many users uninstalling the app. It’s interesting to see their efforts to win back former users.