This is basically old stock or non moving designs being sold off . Think of it like clearance sale. They are cleaning inventory, getting some value atleast for stock , getting free publicity for their online sales and also getting traffic. That's it. That's also why it's only online exclusive.Thanks. Really good offer. Is this offer will be available in the stores also . I have paid around 12 to 20 percent making charges to GRT Jewellers or Tanishq. How the bhima jewellers could offer zero making charges. Can someone tell their experience about the gold quality of bhima jewellers.