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Tata Play is an Indian subscription-based satellite television (DTH) service provider owned by Tata Group. it was using MPEG-4 digital compression technology, transmitting using INSAT-4A GSAT-10 and GSAT-24 satellites. Incorporated in 2005, it currently offers 690+ channels, 579+ SD channels, 110+ HD channels and 1 UHD channel, along with 50+ other value added services in Standard definition and High definition, free SD+1 and HD+1 services with some channels and many internet based channels. Tata Play is the largest DTH service provider in India. As of March 2023, according to TRAI Tata Play serves 21.3 million subscribers which is 32.65% of total DTH users in India.
Tata Play entered into an agreement with French firm Vantiva to supply 4K set top boxes from early 2015. The company was formerly known as Tata Sky.

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