Thank you @talkwithfino for explaining the process in detail. I think the catch is that the MFs are held in Coin under DEMAT and are Direct plans. To transfer to Axis (for 30 TRV), I would need to re-materialise them and then buy regular plans OR transfer them to Axis Direct as Demat but then...
OK, so I found a better way to apply for the same on the port. Please use this link.
https://ibdlp.indianbank.in/CCPortal/components/viewer/viewform.jsp?callFrom=NewUser