You have to pay through https://www.incometax.gov.in/ website...
Once logged in, select e-File -> e-Pay tax -> "new payment" and proceed with the details
I think they provide gold card for ₹235
alternatively you can apply for Platinum plus debit card, issuing chargers is 294
Since this debit card also provides monthly 1 bookmyshow bogo movie ticket offer, effectively it will a free card.