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Depends, I think most people will shift to other banks.

HDFC, Axis and IDFC First will be the beneficiaries.
I knew this is coming...

I recently visited ICICI Bank to open a current account for my new venture, but they informed me that they are only accepting customers with a turnover of ₹1 crore. A police friend who accompanied me raised his eyebrow and asked why that was the case. The bank representative responded, "Sir, things are going to change with this bank, even for savings accounts, in the near future. We're sorry!"
 
ICICI is playing a very risky game here. Either they will be super successfull with all the HNI accounts or they will soon lose all the customers if they keep doing these stunts. Other banks like IDFC First r giving similar(or even better) services in their 10k MAB account. They dont even have good credit cards( exept Apay and EPM) to retain customers.
 
Although i have 0 mab ac but i dont think its a good move. Not many ppl maintain 50k mab. No exceptional services provided by icici.
People will close ac rather than paying charges.
 
Seems like an extra zero added by them.

Also it is applicable for account opened after Aug 1 2025.

I already have Wealth account and family banking so doesn't affect me much. But if these are applicable even for new accounts then these are exhorbitant AMB.
 
ICICI is playing a very risky game here. Either they will be super successfull with all the HNI accounts or they will soon lose all the customers if they keep doing these stunts. Other banks like IDFC First r giving similar(or even better) services in their 10k MAB account. They dont even have good credit cards( exept Apay and EPM) to retain customers.
Here HNI impact will be less, because if they want to bank with ICICI they will maintain the relationship irrespective of MAB.

Second, the features are the same. IDFC First and HDFC savings max account provide enhanced limits with low charges.
 
From giving a 0 MAB Mine savings account in 2020 to now 50K MAB in 2025😅. Dont know what great improvements they have achieved in last 5 years in their savings account to demand such high MAB suddenly.
 
While PSU banks are waiving non-maintenance fees, ICICI Bank, on the other hand, is increasing its balance maintenance criteria. Indirectly, ICICI Bank is telling us they don’t need accounts from gareeb insaan (like me).
Jokes apart, this is truly a surprising and unexpected move. Hopefully, other private banks will take this as an opportunity to lower their maintenance requirements, rather than increase them like ICICI Bank.
This was bound to happen, their very respected former director Ms. Chanda , siphoned off crores of Rupees, now they are recovering from their customers.
 
From giving a 0 MAB Mine savings account in 2020 to now 50K MAB in 2025😅. Dont know what great improvements they have achieved in last 5 years in their savings account to demand such high MAB suddenly.
Yes there's no change in the product, whether it is savings account or credit cards.

They just want to use their branch network for new business.
 
ICICI Bank shuns on the mass and bets on the rich.

Source (ET Prime): https://economictimes.indiatimes.co...ss-bets-on-the-rich/articleshow/123195855.cms

(Business Today) https://www.businesstoday.in/person...s-from-rs-10000-to-rs-50000-488692-2025-08-09

The bank has already updated their website to reflect these changes.

View attachment 106169

For the Customer: Existing features of the previous 10k MAB account.

For the Bank: It will increase the low cost deposit base, for better NIMs (Net interest margin). Profitability and business growth.
ICICI is playing a very risky game here. Either they will be super successfull with all the HNI accounts or they will soon lose all the customers if they keep doing these stunts. Other banks like IDFC First r giving similar(or even better) services in their 10k MAB account. They dont even have good credit cards( exept Apay and EPM) to retain customers.
Yeh icici to Gaya kamse.
HNI's don't give profit they make profit out of Bank.

Why they will open a account with 50k?
They will through a 5L/20L/50L cheque to open an account and they will never maintain mab.

Not in ICICI it's for every bank , High IP accounts nearly all are zero MAB, part of some programs.

I think they have gained more customers than they need. Otherwise when every bank is making their accounts zero MAB they are making MAB 5x?

I wouldn't say survival will be hard because it's too big for that. But it will be hit hard for sure.
 
Every bank has it's own customer base with curated offerings.

HDFC max with classic to imperia banking, cards from tata neu to infinia.
Axis liberty to burgundy, cards from airtel axis to magnus.
IDFC First 10k account with zero charges, LTF cards provide decent benefits.
SBI, banker to every Indian.

But ICICI got nothing but only Amazon pay card. For salaried class colorful gems card.

Even ₹5 cadbury gems pack provides zyaada masti.

Gems.webp
 
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