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Seems like they just want to position preferred between Classic and Impria..Dear Customer,
Thank you for being a part of the HDFC Bank Preferred Programme.
Your trust and relationship mean a lot to us.
To make your banking experience more flexible and personalised, we are updating the eligibility criteria for Preferred Banking, effective October 1, 2025.
What’s Changing?
We’re introducing a new option based on your Total Relationship Value (TRV) and updating the existing eligibility thresholds — so you now have more ways to stay eligible.
New Eligibility Criteria – Qualify by Meeting Any One:
→ What qualifies under TRV
- Maintain ₹4 Lakhs average monthly balance in your Savings Account (Revised)
- Maintain ₹6 Lakhs average quarterly balance in your Current Account (Revised)
- Maintain ₹20 Lakhs average monthly balance across your Retail Liability Accounts (Revised)
- Receive ₹2 Lakhs or more as net monthly salary in your HDFC Bank Corporate Salary Account (Revised)
- New Option: Maintain a Total Relationship Value (TRV) of ₹50 Lakhs or more across HDFC Bank accounts
What is TRV?
TRV stands for Total Relationship Value.
It includes the total value of your balances across eligible HDFC Bank Savings, Current, Fixed Deposit, Outstanding Loan amount, and Investment Accounts.
It’s a new, flexible way to stay qualified — designed around your total relationship with the bank.
Why This Update?
Every customer manages money differently.
These revised criteria, including the TRV option, give you more flexibility, while continuing to offer the priority services, faster turnaround, and personalised care that define Preferred Banking.
We thank you for your continued trust.
We’re proud to support your financial journey — and look forward to serving you with greater ease and flexibility.
Warm regards,
HDFC Bank
In preferred, AMB has been revised from 2L to 4L.Any amb charges added?
I asked chargesIn preferred, AMB has been revised from 2L to 4L.
It's a decent bank. The value is that you feel good! I like having top tier accounts with all banks just for this. I had about 20 bank accounts with different banks and always went for their higher or highest available programme. Now, I have closed a few down.HDFC is already one of the most useless banks. Pehle bhi kya hi expected tha. Imperia is already 0 on value.
Those tags are the garland around the neck of a bali ka bakhra* 🐐 (sacrificial goat) on a customer. The grandeur the garland, the bigger the bakhra.Thank god for devaluation...Now my RM will not call and piss me off. These tags like imperia/preferred etc are just a tags to boost the ego of customers without any real benefits.
Is this 10 lakh with FDs or without?₹10 Lakhs average monthly balance in your Savings Account
Check the initial Post, it still shows 1L SA balance requirement. No Change for Classic Program.What was earlier amb requirements for Classic program?